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Hourly Rate
What is it?
Pay-per-hour for advice as needed.
When is it used most?
Suited for those seeking occasional, specific advice without an ongoing commitment.
Typical Income
$0 - 120k
Typical Assets
Any
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Financial Planning
A big-picture approach to managing your money. This includes budgeting, saving, setting financial goals, and planning for major life events.
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You don’t need $500K to get expert financial advice anymore.
Advisors now offer flexible pricing - so whether you're buying a home, starting a family, or just want to make smarter money moves, there’s an option for you.
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See what’s possible. Click below to explore this further.
Fee Structures
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Hourly RateOne Time Plan/Project BasedFlat FeeAssets Under Management (AUM)
How advisors can help
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Financial PlanningInvestment ManagementFamily PlanningCharity or Estate PlanningBig PurchaseTaxesRetirement PlanningStudent Loans or Debt Advice
Whatever your situation, the right advisor is out there for you - why not explore your options?
Download our app to book free intro calls and see if a financial advisor is the right fit.
We’ve already done the filtering, so you’ll only see advisors that make sense for you.
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I'm Looking for Advice
I'm a Financial Advisor
About Us

Your Friend for Finding a Financial Advisor

Habits seamlessly connects you to top financial advisors—matched to your goals, financial situation, and lifestyle

Get started for free
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Trusted by
2,000+ employees
from America's top employers
How It Works
Three easy steps to start receiving personalized financial guidance
1
1
Sign up for free
Download the Habits app or create an account on our web dashboard
2
2
Input your information
Enter your information to receive personalized financial advisor matches
3
3
Book your introductions
Start booking free introduction calls with the advisors within the app
Get started for free
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Connect Your Accounts Securely
Use our Plaid integration to securely share your finances for personalized, productive intro calls
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Add your financial accounts
Securely connect all your accounts, including savings, investments, credit cards, and loans, using our Plaid integration. With just a few clicks, you’ll have all your financial data in one place.
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View your financial picture
Combine all your accounts into a single, easy-to-read balance sheet. Instantly view your net worth, assets, and liabilities along with your income giving you a clear snapshot of your overall financial health.
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Share with your advisors
Provide your advisor with the context they need to tailor your conversation. Securely share your financial overview, allowing them to structure the call to address your unique goals and priorities.
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Get started for free
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Financial accounts icon
Add your financial accounts
Securely connect all your accounts, including savings, investments, credit cards, and loans, using our Plaid integration. With just a few clicks, you’ll have all your financial data in one place.
Graphic showing how you can connect all of your financial accounts within the app
Financial picture icon
View your financial picture
Combine all your accounts into a single, easy-to-read balance sheet. Instantly see your net worth, assets, and liabilities, giving you a clear snapshot of your overall financial health.
Graphic showing how you can view your full financial picture within the app
Share with your advisors icon
Share with your chosen advisors
Provide your advisor with the context they need to tailor your conversation. Securely share your financial overview, allowing them to structure the call to address your unique goals and priorities.
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Get started for free
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Why You Should Work with Habits
Habits brings together the best financial advisors for people who’ve outgrown doing it themselves
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Top-Tier
Financial Advisor Network
The most formative years of anyone's financial plan is the start, yet the majority of financial advisors only cater to those nearing retirement. Habits advisors are different...
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Financial advisors for any part of your financial journey
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No asset or income minimums
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Vetted for you by a national board of experts
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Transparency of cost structures and specializations
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No Commitment
or Credit Card Required
All matches and intro meetings are made
at no cost to you.
Get started for free
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Web App
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Mobile App
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Talk to our Team
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Habits Success Stories
Don't just take our word for it.
We've helped thousands source and connect with a financial advisor. See what they thought...
See more success stories
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Love the platform...
Love the platform and Jack. Have been a long time TikTok follower back to his JPM analyst story days years ago... Finally in the workforce and am now searching for an advisor to start with
Niko
24
Analyst
I have nothing but great things to say...
With one conversation under my belt, I have nothing but great things to say! However... I wouldn't expect anything less from the winners of 1871's Fintech Summit pitch competition!
Ryan
34
Director
I'm certain we wouldn't have found him without the product...
My wife and I decided to move forward with services from XXX. I'm certain we wouldn't have found him without the product you and your team have built, so thanks!
Grant
28
Product Development
I already feel like my experience with Habits has been a success!
Both of my advisor introductions were amazing conversations, feel like I couldn't go wrong in either direction there. Going to take some time to reflect and ask each some follow ups but I already feel like my experience with Habits has been a success!
Ben
25
Venture Capital
"Seamless and easy"
The process of finding advisors through the platform was seamless and easy. My fiance and I found two advisors we will be working with, and they were excellent with intros, follow-up, etc. Habits will be a very successful business.
Cal
30
Director of RevOps
"What your team is building is special"
Appreciate the intros! Outsider's perspective, what your team is building is special, and most importantly solving a clear problem (yes, for people like me..)
Brendan
29
Attorney
"Love the transparency"
Wanted to let you know I ended up signing on with XXX on a flat fee model. Love the transparency you've been showcasing! The content has been top notch.
Joe
23
Investment Analyst
"We really liked his personable approach and he did a great job making sure he hit all the points we wanted"
We've made the decision to move forward with XXX! We really liked his personable approach and he did a great job making sure he hit all the points we wanted and answered our questions thoroughly. Appreciate you setting everything up!
Chris
35
Director Of Customer Success
Frequently Asked Questions

Explore answers to our most frequently asked questions about Habits. Need more help? Contact us.

How many advisors can I meet?

At Habits, there is no limit to the number of advisors you can meet but we recommend that you speak to at least two or three.

How does the algorithm work?

Our algorithm includes criteria set by both our users and advisors. It accounts for your financial situation, preferences and meeting style. This includes details such as your income, balance sheet and what you're looking for in a financial advisor.

Meanwhile, advisors have their own minimums, requirements and compensation structures.

You are presented with a curated list of advisors based on these preferences.

What should I expect in that first meeting with an advisor?

In meeting number one, consider it an opportunity to get to know your advisor, ask any questions and begin to see if you two are a fit. Here's a quick guide on questions you can ask and prepare.

How does Habits select the advisors on its platform?

Habits is an invite only platform and every advisor goes through a one-month application process, involving multiple conversations with different members of the team. Every advisor must also receive approval from our Selection Committee, made up of industry experts including the former Vice Chairman of J.P. Morgan.

What kind of financial advice can I expect to receive?

The beautiful part of Habits, is the diversity of expertise, background and knowledge of its advisor network. You can expect to find guidance across taxes, investing, preparing for life after your career, cash-flow, buying your first house, or anything related to your financial situation. For more details on the advice you can expect to receive, check out our Guide to Financial Advice.

I have another question...

Great. Please contact us by email.

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Disclaimer
Habits, Inc. does not provide and does not intend to provide investment or legal advice through this Website. Information contained on this Website is for informational and educational purposes only. Third-party links and resources are provided for your convenience, and have not been independently verified by Habits, Inc. Habits, Inc. is not responsible for the accuracy or viability of the information or services offered through third-parties. Inclusion of links to third-party content is not an endorsement by Habits, Inc. of such content or services. Use your discretion. Habits, Inc. does not manage client funds or hold custody of assets, we help users connect with financial advisors.

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